In an interview with Ashh FM over the weekend, Mr. Paul Agyei stated that the association has had long deliberations with government concerning the influx of the Spanish and Hindi telenovelas on local channels.
He noted that the large amount of foreign content such as these foreign soap operas greatly affected the success of the local film and television industry. He disclosed that soon, with approval from the Information and Arts Ministries, there will be regulatory policy that will limit how often these shows will be televised per week. Meanwhile, the Second Lady, Samira Bawumia has asked that movie and televisions series producers in the country, learn how to improve the quality of their content from telenovelas.
Speaking to a cross section on the sidelines of the Glitz Awards, Samira Bawumia made the case for Ghanaian movie producers to use these foreign telenovelas as a stepping stone to to improve the quality of their local movies.
“We have to learn from their successes, what is making them exciting, what is making them interesting and learn from them and improve on what they’re doing. We don’t have to reinvent the wheel. It’s a competitive market so we need to look out for what the Ghanaian consumer wants and give them just that,” she said.
Source: Yen. com. gh